
Shopper Marketing – How to Create the Best Customer Experience in Retail
Today’s market is constantly changing. New technologies offer different ways of shopping, which makes retailers afraid that they will go obsolete. But this is not quite true. Studies have shown that almost 80% of people still prefer to feel and try the product before...

Sustainability: a step-change in packaging
Sustainability has become something of a buzzword across industries in recent years, amid mounting environmental concerns. As the pressure grows to meet environmental targets, the packaging industry is one that should be going overboard when it comes to sustainability...

Get more from your retail signage in 5 steps
Often the first step along the consumer journey, effective retail signage can interest and entice consumers; the opposite can be said of ineffective or confusing retail signs, which can repel consumers, however. So, how can you make sure your business follows along...

How shopper insights can boost your bottom line
Knowing your market inside out is vital to generating conversions - the more tailored your services, the more meaningful the shopper experience. The connection between shopper insights and increased return on investment is clear - but how can your business convert...

How to capitalize on seasonal marketing trends
Spring marks the start of a major promotional drive for many companies keen to capitalize on the forthcoming major events planned over the coming months. Tying promotion to current events is an effective way to capture the attention of an already-interested audience ahead of occasions like the Olympics, the US election and Copa America.
Knowing your audience is a key element of marketing, and by showing your awareness of popular events, you can reinforce your brand message while establishing a deeper connection with consumers.
Take a look at what the big brands are getting up to and stay ahead of the trends with IGD Display, the design and marketing experts here to help you capitalize on current events and seasonal trends.