Today’s market is constantly changing. New technologies offer different ways of shopping, which makes retailers afraid that they will go obsolete. But this is not quite true. Studies have shown that almost 80% of people still prefer to feel and try the product before...

Sustainability has become something of a buzzword across industries in recent years, amid mounting environmental concerns. As the pressure grows to meet environmental targets, the packaging industry is one that should be going overboard when it comes to sustainability...

Often the first step along the consumer journey, effective retail signage can interest and entice consumers; the opposite can be said of ineffective or confusing retail signs, which can repel consumers, however. So, how can you make sure your business follows along...

Spring marks the start of a major promotional drive for many companies keen to capitalize on the forthcoming major events planned over the coming months. Tying promotion to current events is an effective way to capture the attention of an already-interested audience ahead of occasions like the Olympics, the US election and Copa America.

Knowing your audience is a key element of marketing, and by showing your awareness of popular events, you can reinforce your brand message while establishing a deeper connection with consumers.

Take a look at what the big brands are getting up to and stay ahead of the trends with IGD Display, the design and marketing experts here to help you capitalize on current events and seasonal trends.